Archives February 2022

Why Outsource IT Services?

According to Statista, the worldwide IT-application outsourcing market is expected to grow to $96.7 billion by 2021. Businesses everywhere have resorted to outsourcing their software development needs, delegating more technical operations that typically involve IT-related services, digital marketing, accounting, and development efforts.

Outsourcing widens profit potential, nurtures opportunities, and maximizes growth across the board. At the end of the day, a high number of sales, diverse clientele, or quality of the product sold does not exclusively account for its success level. One of the most crucial factors in measuring a company’s success is its business decision-making.

In business, there will always be costs associated with turning a profit. You know what they say, “you’ve got to spend money to make money.” However, business executives are always looking for the most cost-effective means of running a business. A significant aspect of that is finding the right assistance to optimize their return on investment (ROI) at the lowest cost possible.

This, amongst many other reasons (which we will discuss in this article), is why outsourcing software development is the smartest business decision for companies requiring IT-related assistance.

Businesses everywhere are finding that it’s much more cost-effective to outsource software development services from India, Ukraine, The Philippines, etc., as they’re paying a fraction of the price for top-of-the-line IT services than they would if they paid developers here in the U.S.

Let’s take an even closer look at why outsourcing software developers is incrementally more valuable than insourcing development services. We’ll even discuss how a case study involving one of our clients sheds a brighter light on this truth.

Insourcing vs. Outsourcing IT Services

In December of 2017, we had a client (let’s call them XYZ, Inc.) come to us with a fairly complex application request that was tied to a series of very tight deadlines. The client had just acquired a large, e-learning platform, and they were hoping to spearhead the acquisition with a mathematics testing application that they could bring to market by mid-summer of 2018.

In this particular case (which is not always the case for Perpetuum Code clients), the client knew exactly what they needed when they met one of our Regional Directors of Sales at a tradeshow and immediately began inquiring about specifics rather than generalities.

XYZ, Inc. had already calculated the number of developers they would need (spoiler alert – they needed 20 resources total). They also estimated the amount of time it would take those developers to program over 2,000 math problems, and even the programming language that would best orchestrate alongside their project.

The client carefully considered the context, deadlines, and costs, which lead to them deciding to outsource their development needs rather than trying to onboard 20 developers for a project that wasn’t ongoing.

In deciding to move forward with outsourcing, the client forged a symbiosis between operational structure and business aspirations to determine whether their business was best served filling positions in-house or with a third-party like Perpetuum Code. They approached the age-old insourcing vs. outsourcing debate with logic and extensive, cost-benefit analysis.

Outsourcing is a ubiquitous practice. It’s a topic that all business owners find themselves mulling over at one point or another. Many have weighed the pros and cons of insourcing vs. outsourcing to determine the best course of action for applying a spectrum of processes, including sales, marketing, e-commerce, operations, administration, and other business processes that don’t require hands-on intervention or physical labor.

Outsourcing goes way beyond subcontracting; it’s sustainable and scalable, leveraging resources that might not be available locally through telework and remote positions. Through outsourcing, Perpetuum Code clients are expanding their profit potential more so than ever before.

Now, let’s dive deeper into the conscious outsourcing ideology, starting from December of 2017.

Before you read on, understand that each project comes with its own unique set of obstacles, cost barriers, and expectations. The formula we cite in this article is contextualized to a specific client, and the formula should be refocused according to each individual need.

The Case of XYZ, Inc.: A Reminder That Numbers Don’t Lie

Step 1: Set Some Parameters

What parameters are we talking about? We’re talking about hard parameters and soft parameters. We’re discussing items that you cannot budge on and items with little room to move fluidly as the project progresses.

In other words, we’re talking about overhead, deadlines, and design.

Conscious sourcing is a means of zeroing in on the right task, the right cost, and the right resource. If you can’t quite define the task, describe what qualities the perfect resource would possess. You may also want to map out your budget, as it may be time to put the brakes on until your vision crystalizes.

When we met XYZ, Inc., they had intricate mental blueprints of their project parameters and were fully able to verbalize their needs.

In a condensed version, XYZ Inc. told us that they needed a new mathematics app, and the development of that application was central to their current business strategy. They intended to drive sales, gain visibility, and ignite growth by introducing this application to their preexisting e-learning suite.

For XYZ Inc., the math application would represent their first triumph after a rebranding period. Therefore, they acknowledged that they needed to put their best foot forward, delivering a product that would establish them amongst competitors and embody the brand-specific qualities they would later streamline.

Our sales team member left the conversation with a list that looked a little like this:

XYZ Inc. wanted 18 Java developers and two resources to do quality assurance (QA) software testing for an application programmed with over 2,000 algorithms, and they needed it stat.

When sourcing your project, you should make a similar list. Setting parameters helps you address the next debacle: insourcing vs. outsourcing.

Step 2: Advantages of Insourcing vs. Outsourcing: How Much to Hire Java Developers? How About 18 of Them?

Insourcing is advantageous if you look at it from a “convenience” perspective. Insourcing team members simply means that you keep them in-house without having to extract outside help from other areas, hence outsourcing. However, there are far more important aspects of business processes than the distance or convenience factor.

Parameters help set project boundaries, and for most, there’s one parameter that always gets highlighted, underlined, and bolded in the project plan: budget.

Often, the sourcing debate finds its resolution right here, in a conversation about financial limitations and cost/benefit analysis.

It is no secret that outsourcing minimizes development costs by 25-75%, but I think there is a misunderstanding of how much money is actually saved in practice.

XYZ’s project needed 18 Java developers, and onboarding 18 resources internally is an arduous commitment for any company. It can be especially burdensome to complete a one-off project with a static stop-start date.

Perpetuum Code researches aggregated salary statistics from three different employment databases to substantiate the insourcing/outsourcing cost divide:

22,302

Salaries

3

Career Entry Points

3

Employment Databases

Between Glassdoor, Indeed, and PayScale, Perpetuum Code assessed 22,302 Java developer salaries. We collected data from three career entry points: entry-level, mid-career, and senior/expert level. Indeed generally gave the highest estimates for Java developer salaries, while Glassdoor kept their estimates modest.

We used these numbers to calculate the average Java developer salaries at the three career entry points. These numbers were used to illustrate the base salary that XYZ Inc. would need to pay each of their 18 Java developers had they chose to insource their e-learning application.

Let’s say XYZ Inc. decided to hire 18 mid-career Java developers internally at an average salary of $66k/year. Insourcing XYZ’s project would cost over $1 million for base salaries alone.

This doesn’t factor in employment taxes, recruiting expenses, benefits, and workspace/equipment costs. SHRM estimates recruiting expenses cost around 4k/hire, while MIT puts the total yearly cost of employees at 125-140% of base salary.

Okay, what if XYZ Inc. transitioned deadlines from the list of hard parameters to soft parameters, doubling their project timeline to hire only half the number of resources?

Adding on recruiting expenses, benefits, and employment taxes, a single, mid-career Java developer would cost XYZ Inc. $86,500 to hire internally. Now multiply that cost by the number of resources. I’ll give you fair warning: it hurts to look at.

The yearly cost breakdown for one insourced Java developer:

You’re probably thinking, okay, how much can I save by outsourcing development instead?

We can’t release the exact numbers for XYZ’s project, but if outsourcing projects generally cost 50-75% less than insourced development projects, and if XYZ’s project required resources for seven months (December-Mid Summer), let’s look at the costs if developers were acquired at 25%, 50%, and 75% less than the insourced cost.

Budget is the elephant in the room for CIOs, CEOs, and other C-suite executives captaining a ship they are doing everything they can to propel forward.

In Deloitte’s 2016 Global Outsourcing Survey, 59% of participants cited cost-cutting as their reason for outsourcing.

So, if the cost keeps the ship from moving forward, the sourcing debate will always conclude with outsourced development.

Simply put, outsourcing gains you the most mileage for the least amount of gas.

Step 3: Ask Yourself, “What’s Next?”

Sourcing your project requires a deep sense of self-awareness and a holistic perspective on your business operation’s past, present, and future. An all-encompassing snapshot continually begs the question, “what’s next?”

This question ties into the insourcing vs. outsourcing cost analysis because although the numbers clearly skew in one direction, they must be contextualized.

Will I need continuous development for a small project? Does the project have a definitive deadline? Does it make sense to augment part of my staff through outsourced services? Am I willing to pay the costs that extend beyond the base salary?

XYZ Inc. concluded that their project would only take seven months. If they had decided to insource and hire internally, they would still be paying a team of full-time Java developers that they only would’ve needed for a set amount of time.

Sure, they may need them again later down the road, but until then, those Java developers would have been inflating their overhead without purpose. Perpetuum Code operates with a hire whenever, fire whenever mantra.

Perpetuum Code developers come in to attack a predefined, niche task, and once that task is complete, clients put our development services on pause until their next project.

The hire or fire policy frees businesses from contractual agreements, preventing paid downtime and excessive overhead.

Every hour an outsourced developer works, they make tangible progress, but the same cannot be said for internal workforces. In a labor study polling nearly 2,000 office-based employees, researchers found in an 8-hour workday, employees are only productive for 3 out of those 8 hours.

We do not pay plumbers full-time to fix a leaky faucet or in-house onboard doctors for yearly check-ups. So, why are we doing this for software development?

If we are genuinely pragmatic with our project sourcing, we find the fastest, most efficient, and cost-effective route to our final destination. Paying for an insourced employee that gets paid for the full day when, in fact, their only working productively for half the day guarantees business mediocrity.

Step 4: Overcome Your Outsource Bias

It’s about time. We need to face the facts about IT software outsourcing.

Here are the facts:

• XYZ Inc. defined their parameters, vetted software development partners, and hired 18 Java developers from Perpetuum Code.
• Their new application hit the market in July of 2018 after only seven months of development.
• XYZ’s e-learning application allowed them to kick-off after a rebranding period with a product they were proud to represent.
• They did not waste time on a recruiting process or training period because they outsourced Java developers that were ready to tear through 2,000 math algorithm programming assignments from Day 1.

Had XYZ decided to take an alternative route, they would still be in the development phase, scrambling to give their new customer base something to hold onto. They would 18 Java developers and two QA programmers standing by with idle hands and a severe budgetary deficit no new release could counteract.

In past decades, systematic failures plagued outsourcing reputations and stigmatized third-party software services. As we progress through the digital revolution, technology dismantles systematic failures by streamlining face-to-face and remote communication.

Remote working is a commonality today, mainstream in lieu of cutting-edge video and audio capabilities. Shortcomings antiquate as communication becomes increasingly instantaneous with growing interconnectivity.

The bottom line is that you can continue to hire full-time, in-house mechanics for a car that needs its oil changed every 10,000 miles, or you can outsource. Perpetuum Code’s expert technicians whenever the check engine light happens to flash red.

A Beginner’s Guide To Creating A Successful App

Since the dawn of mobile application times, hungry entrepreneurs, silicon valley tech geniuses, and regular average joes have had many ideas to produce the next killer app.

Many of these young, eager minds have triumphed, though even more have not.

The triumphant app founders, like Garret Camp and Travis Kalanick of the ever-popular Uber app, were victorious because they had formulated a killer plan.

So, if you have an idea for an app, but don’t know where to start, then keep reading. This article is a step-by-step beginner’s guide to creating a successful app.

Are you ready to take your vision and turn it into a reality? Then, let’s get started!

I Have An Idea For An App. But, What’s Next?

If you’re looking for an exciting online gambling experience, the pacific spins casino may just be the perfect destination for you. This casino boasts a wide variety of games, from classic table games to the latest video slots, ensuring that players of all tastes have something to enjoy. The user-friendly interface allows for easy navigation, making it simple for both new and experienced players to find their favorite games.

One of the standout features of pacific spins is its impressive range of promotions and bonuses, which provide excellent value and opportunities for players to maximize their winnings. Additionally, the casino is committed to providing a safe and secure environment, using advanced encryption technology to protect players’ information. Overall, pacific spins offers a vibrant atmosphere and an extensive gaming selection that keeps players coming back for more.

It’s important to know that not every app makes it onto the market. Just like any invention or patent, you must find a way to market your product if you want to become successful as an app creator.

Apps don’t become popular simply because of a great idea.

You must strategize a plan of action for your app to make it onto the app scene.

You must also note that you can’t just create an app out of thin air. It takes time, money, and resources to transform an idea into a living, breathing application utilized by people throughout the nation or even the world.

When you have a good app idea but aren’t sure how to move forward, here is what is suggested:

1. Do your research
2. Create an app monetization strategy/business plan
3. Find investors/business partners
4. Hire an application development A-team
5. Harvest the power of an MVP
6. Publish your app

Step 1: Do Your Research

Let’s say that you were planning on taking a vacation to another country.

Keep in mind that you’ve never been to this country before, you aren’t familiar with the lay of the land, and you may not even speak the common language.

What do you do?

Do you just wing it and see how it plays out organically? Sure, that’s one option.

However, the best way to know for sure that you’ll get the most out of the experience is to make a plan. That starts with doing your research on the best attractions, restaurants, activities, sights, nightlife, etc., to ensure that you have the best possible vacation.

You can do this by reading about tour guides, talking to friends who have visited the country before, researching review websites or apps, watch YouTube videos of other peoples’ experiences, and the list goes on and on.

When it comes to doing something that you’ve never done before, it’s always advisable to conduct thorough, mindful research.

When developing your app, treat it like you would if it were a serious business project. It’s perfectly fine to get excited and passionate about your concept, but remember that the mobile app business is extremely competitive.

There may even be a hundred other people out there actively trying to develop an app with the same exact concept as yours. The only difference between succeeding and failing in your app creation endeavors is the plan that you formulate.

When conducting your market research, ask yourself the right questions:

• What kind of app do I want to create?
• How will my app benefit the user?
• Who is my target audience? Are they men or women? Are they adults or children? What devices do they use, and how often?
• Are there similar apps out there? If so, how many? How big/successful are they? In what app stores are they present?
• How will my app be different from competitors? What features will my app include that other apps don’t?
• What are the pros and cons of my app idea?
• How can I make money off my app? Do I show ads? Do I offer in-app purchases? Do I sell data to third-parties?

These are just a few of the primary questions required to find the answers to if you want to develop your app.

Once you’ve answered these questions, and then some, then you can move on to the next phase of your app development strategy.

Step 2: Create An App Monetization Strategy

Based on your findings during the research phase, take the time to craft a meaningful business concept/app monetization strategy.

It’s crucial that you write these things down instead of just keeping them all in your head. Staying organized during this phase is essential to how you carry out your plan.

Also, when writing down your ideas for how to monetize your app, you may find that you’ve stumbled across new useful ideas that could become another driving force behind getting your app created and distributed.

The chances are that you’re developing a mobile application from one or two starting points:

1. You wish to create a mobile application as an embarkment of your new company.
2. You have an existing business, and you wish to develop a mobile app that orchestrates alongside your company website.

Either way, you want to make money from your mobile app, right?

In-App Purchases

Let’s say that you already have an existing website, and you want to create a mobile app that allows customers to make purchases directly from the app.

Obviously, this is a great idea given the digital times we’re currently living in.

Besides, users prefer buying products and services via a mobile app than on a mobile site. The simple fact of the matter is that the consumer prioritizes convenience more than any other purchasing factor.

Customers want what they want, and they want it now!

However, if you want your mobile app to be a purchasing machine that reflects your existing website, you MUST ensure that your website is optimized for mobile devices.

The key is to get customers coming back. To do this, your application must be user-friendly, fast, and have smooth navigation.

Along with convenience, speed is a significant factor. When developing your mobile application, you want to create the least amount of purchasing steps possible for the customer.

Basically, you want to make it as easy as possible for customers to make a purchase.

Remember, purchases on a mobile app get charged directly to a customer’s credit card associated with their App Store or Google Play account.

You may want to keep this in mind when creating purchasing CTAs on your mobile app as well. Consider adding a CTA that links directly to the customer’s Apple Pay, Google Pay, Android Pay, or other customer payment systems linked to their devices.

So, if you want to create a mobile app, then implementing in-app purchasing features is definitely a smart choice, especially for e-commerce applications.

Subscriptions & Freemium Models

Most apps these days are leveraging subscription-based models as a way to generate revenue.

This model is highly effective when luring in customers since people tend to get put off when they see apps available for purchase right off the bat (even if it’s only $0.99).

A subscription model involves the user downloading your app for free and utilizing some of the app’s features for a specific length of time (7-14/day free trials are the most common choices).

Once this period is over, the user will need to pay the required recurring fee to continue using the app.

When it comes to implementing your in-app purchasing features, you want to consider providing choices. A 3-package model is a general way to go.

Provide options for a basic, standard, and premium-style payment package plan. For instance, Netflix abides by this pricing model, where you receive a free trial for 30 days with the option to buy the basic package for $8.99, the standard package for $13.99, and the premium package for $17.99.

These packages are priced based on how many devices you can watch simultaneously and how many mobile devices you can have downloaded. They also add in HD and Ultra HD capabilities in their pricing.

When creating your app’s monetization strategy, consider implementing a subscription model. Categorize your pricing packages according to feature access and make this clear for the consumer to understand.

Keep it simple, stupid! It’s only technology!

After considering these factors, think about your next move. What can you do along with this subscription model to generate revenue?

In-App Advertising

Think about Pandora’s subscription-based model. They leverage the power of both subscription and in-app advertising models.

They do this by allowing the user to download the app for free with a limited number of song skips, plus in-app advertising after every few songs played.

To opt-out of the annoying ads, you have to purchase a subscription.

Genius, right? Well, don’t take our word for it; the numbers speak for themselves.

By 2019, Pandora wracked in a whopping $1.72 billion, with over 63 million active users and 6.2 million paid subscribers. That’s a lot of cheddar!

There are five different types of in-add adverts to choose from:

1. Banner ads
2. Interstitial ads
3. Native ads
4. Affiliate ads
5. Reward ads

Generally, more app developers are becoming increasingly concerned about in-app ads affecting the overall user experience.

Conversations around this idea have emerged, leaving app developers to beg the question, “which is the best ad format to protect the UX?”

Since these conversations, mobile app advertisers have done more to protect the user experience to ensure the app’s survival.

Data Monetization

We talk a lot about the user experience when talking about creating an app.

This is because it’s crucial to keeping your target audience constantly engaged with your app. Without consistent audience engagement, you can’t sustain your app long term.

So, data monetization can become your best friend in terms of generating revenue.

“But, what is data monetization,” you may ask.

Data monetization refers to information gathered whenever a user interacts with your app. This information is then anonymized and quantified, where it can be used for several different things, from building smart cities to delivering more personalized advertising to users.

This monetization strategy is the most focused on the user and their app experience.

Combined with the fact that your app can hold onto a phenomenal user experience, data monetization allows you to generate revenue with every user that engages with your app.

These different app monetization models all serve a common purpose, though they do so in different ways. Choosing the best way to monetize your app involves taking the time to research your industry and identify which models work best with your business type.

Step 3: Find Investors/Business Partners

Let’s face it.

Unless you already have millions of dollars at your disposal, you’ll never be able to create an app on your own.

You require investment capital to get your app off the ground and downloaded onto millions of potential users’ phones.

The most successful app creators didn’t get to where they are now on their own. They had investors and partners.

If you’re on the hunt for a quality business partner, consider choosing one who has similar goals but has qualities you lack.

For instance, if you’re a creative spirit or “idea man” who lacks business intelligence, choose a partner who is all about the benjamins, baby!

It’s crucial to have the right balance in a business partner relationship.

To create and promote a mobile app, you need to invest. If you don’t have the capital, then get it elsewhere. This is where you’ll need to wow investors.

To get investors interested in your idea, you must sell it.

You need a killer business plan (drawn up neatly and organized) to present to your investors in the right business setting. Planning your pitch to investors is equally as important as planning your business model for your app.

No investor will become interested in your app unless they see that you’re both passionate, and you have an excellent business concept.

Instead of finding an angel investor or venture capitalist to provide the capital for your app development project, you could consider crowdfunding.

Crowdfunding platforms like GoFundMe, Indiegogo, or Kickstarter are excellent choices for obtaining the funds needed to build your app.

You could also consider social media networking. Social media networks, like LinkedIn, is a great tool used to network with investors and other like-minded entrepreneurs. If you choose this option, create daily posts about your app to gain attention and raise interest among potential investors.

Once you’ve attained the proper funds to develop your app, it’s time to put your money where your mouth is.

Step 4: Hire An Application Development A-Team

When developing your new app, it’s essential to have the right team behind you. Unless you’re a master computer programmer or app developer, you need to hire out.

The best kind of help you can find is through professional software development companies. They have the resources that you need to develop your app quickly, efficiently, and affordably.

Understandably, you’d be very hesitant or cautious about who you choose to develop your application.

After all, this app is your baby, and you want to take good care of it.

So, when in doubt, revert to step one and conduct your research. Research the best software development companies that specialize in developing mobile applications just like yours.

Hire a team of app developers who understand your needs and are cost-effective. Remember, application development can get pricey if you’re not careful, so you want to ensure that you’re getting the most out of your money.

Step 5: Harvest The Power Of An MVP

We’re going to let you in on a little secret. There has never been an app that was released with all of its final features in application development history.

Even market leaders and tech powerhouses, like Microsoft and Google, release and edit apps incrementally, pivoting according to feedback.

Let go of the dream of bringing a perfect product to market immediately, and identify a few must-have features to really nail down.

We always advise you to begin with a Minimal Viable Product (MVP) to pilot your proof of concept for additional investors.

An MVP is the younger brother to your finalized concept.

It’s a loosely designed product with just enough functionality to entice early adopters or convince a group of partners to funnel more money into your project.

Have your development team build a viable solution and aggregate the feedback. Learn where the holes in the design are and fix them.

Harvesting an MVP’s power could mean the difference between gaining enough funding to develop your project to its fullest potential or becoming another statistic as someone who “attempted” to create an app but failed.

Step 6: Publish Your App

Once you’ve perfected your application and are ready to launch, you must first think about how you want to make the world know that your new app is ready for download.

How will you promote your app? What platforms will you leverage to promote your app? Will you create a landing page or post blogs?

Consider creating an in-depth, comprehensive marketing roadmap.

This will help you uncover different strategies for getting your app on the map (sort of speak).

If you have any funding leftover from your investors, consider investing in hiring a marketing team to promote your app via multiple digital channels.

Remember, developing the app is only half the battle. You must effectively promote your app on various mediums to get people to know about it.

If you choose to hire outside help, like freelancers, marketers, designers, or partner companies, make sure that your work is protected.

Sign a Non-Disclosure Agreement (NDA) to ensure that all shared information is kept entirely confidential between all signing parties.

You also want to consider signing an NDA with possible investors when presenting your ideas to them. Remember, you should mutually sign an NDA before you begin sharing ANY information related to your app.

Remember this – when an app developer creates the code for your application, he/she owns it and has all the rights to use that code. The same goes for designers and marketers.

Before conducting business with these outside entities, it’s paramount that you clearly state that all content, designs, code, etc., that’s produced by the designer, marketer, developer, etc., will become YOUR intellectual property (not theirs).

You should consider drawing up a contract/agreement that protects your intellectual property rights to avoid theft.

Also, don’t forget to copyright and trademark your app for additional protection purposes.

The Bottom Line

With everything that was previously mentioned in this article, there is one final aspect of the process that is highly demanded of you, the app founder.

You must get out of your own way.

Oftentimes, business owners struggle with self-confidence, and their business suffers for it. Don’t let this happen to you.

The most challenging part of app development is to get going initially, but after you get rolling, you must keep rolling.

Don’t get discouraged if something goes wrong. Don’t quit at the first sign of trouble. If you really want to develop a successful app, then you must remain vigilant.

Theodore Roosevelt once said, “nothing in this world worth having comes easy.”

This speaks true for everything, especially app development. Think about the most successful apps on the market. You have Facebook, WhatsApp, Instagram, TikTok, Uber, and the list goes on and on.

Do you think it was easy for any of these companies to get to where they are today? No, we think not.

That’s why you must make the right business decisions and stay focused.

Hiring a trusted mobile app development partner will allow you to plan your market strategy and forget about the technicalities. The right partner will guide you and work tirelessly to breathe life into your idea.

In the current digital climate, there are three app development imperatives: adaptability, scalability, and viability.

At Perpetuum Code, we tap into these qualities by allocating the time to properly curate ideas and develop incrementally using a feedback-driven roadmap.

It’s not that difficult to get started. The question that you must ask yourself is, “do I want to get started, or do I want my app to remain just an idea?”

Well, if you decide to pursue your dreams, then give Perpetuum Code a call. We are highly experienced and dedicated app developers who are eager to hear your story and see how we can help.

Websites are like cars: we know we need them, but don’t know how to assess if they are working optimally. While many business owners recognize the importance of a website, they often don’t know what constitutes a good, or bad, website.

Sites are technical and can be tricky to understand but are a very powerful brand and marketing tool. In fact, 75% of consumers admit that they judge a business’ credibility based on their website. With more than 44% of users sharing negative feedback online, it is important to create a positive experience for users on your website and utilize its power to help grow your business.

How to Find Out if Your Site is Healthy

As we do with our cars, we should regularly check the health of our websites. The answer to the following three questions will help you determine whether your site is helping or hurting business: 1) Is your site easy to find and 2) Once a visitor arrives, does s/he engage and take the action you want? 3) Are you driving new business leads from your site?

A website analysis tool is the quickest and most efficient method to measure the condition of your site. It will help show you if your website is optimized to deliver real business results.

Ozwin Casino Australia is a popular online gaming destination that offers an exciting range of games for players to enjoy. With a user-friendly interface and visually appealing design, this platform ensures that both new and experienced gamers can navigate easily. Players can indulge in a variety of gaming options, including slots, table games, and live dealer experiences, all while benefiting from generous bonuses and promotions. Additionally, Ozwin Casino Australia prioritizes player security and responsible gaming practices, making it a trusted choice for many. Whether you’re looking to spin the reels or challenge your skills at the tables, ozwin casino Australia has something for everyone and promises an exhilarating gaming experience.

What Constitutes a Healthy Website?

The main factors can be grouped into three overarching categories: Performance, Usability and Search Engine Optimization.

Performance of your website is akin to the engine of your car. It’s what makes your website run. Performance encompasses 3 components to make it drive: information architecture, technical configuration, and functionality. These components are relative to the standards and best practices advocated by Google and other search engines. Google and other search engines want their users to have a great experience, so if your site is below their performance standards, they will rank your site low in search results. This can have an impact on where your site comes up on search results and push your site further down on a page – making it easy for users to miss your site and, unfortunately, go to one of your competitor’s.

Usability refers to how easy it is to control the engine; it’s the steering wheel. This focuses on how easy it is for users to engage with your website and its content across different devices (desktop, tablet and mobile). With more than half of all website traffic coming from mobile devices and most Americans accessing the internet from 3+ devices, it is more important than ever for your site to function well across different device types. If visitors cannot find the information, they are looking for easily, they will likely leave your site quickly and go to another site to get what they want.

Search Engine Optimization (SEO) is the process of getting traffic to your website by way of relevant search terms. It’s how your website is ranked in Google search results. It is important to understand what keywords your target audience is searching for so that you appear high in the search results. This is a great way for people who are looking for your service or product to find you easily before going to a competitor.

Just like you take your car in for regular maintenance, you should run your website regularly and make changes as necessary to ensure it is running smoothly and helping you grow your business.