Thinking that creating a simple and visually pleasing website is enough may cost you a business. There is fierce competition for customers’ attention and loyalty no matter what industry you are in. It means that you should go above and beyond when developing your website. This article explains why unique website design matters and what things to prioritize when you create your website.
Unique Website Design: What Is It?
Wait, what is a unique website design anyway? Uniqueness is an elusive quality difficult to define. In the context of web design, it may mean many different things, such as the following:
- Distinct visual style
- Unconventional design solutions (e.g., shifted positioning of the navigation bar)
- Memorable logos
- Informative and engaging content (both textual and visual)
- Well-thought selection of fonts and colors
A unique website entices potential customers to stick around and explore. It looks different and does not make people wonder, “Where have I seen it before?” The main goal of a unique website design is to make sure that users instantly recognize the website out of hundreds of others and associate it with your brand.
An important thing to understand is that even the best web design is not always unique. Your website may be easy to use and has excellent content and layout. However, if it does not stand out from the rest, it cannot catch the audience’s attention. The more points of differentiation you have, the better.
What Uniqueness Matters?
You may wonder why you should invest so much time and effort into creating a unique website. Good websites may bring money and new customers, but they are inferior to unique ones when it comes to the following:
- Setting the first impression right
- Creating a positive impression for customer service
- Building trust
- Standing out from the crowd
- Enhancing search engine optimization (SEO) strategy
If you want to build a business that will remain competitive for many years, uniqueness is what you need to create a strong brand identity and build a loyal customer base.
If you are looking for a unique website design, it’s always better to use professional help. Start by getting website design consulting services. Experienced web developers and web designers will help you find the unique twist that suits your company’s image and goals. Another important thing to remember is that you should not prioritize uniqueness over user experience. Make sure that all your unconventional design solutions do not make users’ website experiences challenging.