Since the dawn of mobile application times, hungry entrepreneurs, silicon valley tech geniuses, and regular average joes have had many ideas to produce the next killer app.

Rebranding involves more than a face lift, it’s an ideological overhaul that will refocus the entire organization.

Business owners have a clear vision for how they want to run their business and are often quick to dismiss anyone who provides input or suggestions that may muddy the waters of that vision.